Our Story

As a women’s healthcare provider, you are constantly recommending first-line, non-prescription, therapeutic products to your patients. You don’t know if they heed your advice and go to the pharmacy or online to purchase what you recommend. With the literally hundreds of products to choose from, your patient may not truly purchase the product with the specific ingredients or effects that you as the healthcare provider intended.

We founded shiftMD with a rebellious spirit and a lofty objective: to remove the unnecessary layers that block the women’s healthcare providers’ ability to provide their patients exactly what they want for them.

With this idea, our founders – a technologist and a pharmaceutical executive – created shiftMD, an intuitive mobile-based platform that allows HCPs to gain access to and get credit for the non-prescription, science-based products they typically prescribe or recommend. Other specialists, such as dermatologists and plastic surgeons, have for years reaped the benefits of dispensing products to their patients.  Now OBs, GYNs, NPs, PA’s and other women’s healthcare providers, can do the same without the hassles typically involved.

The products we offer have been professionally vetted, are best-in-class, science-based and are regulated by the FDA with clinically therapeutic benefits.  These products are not generally found at the retail chains and have pricing benefits over competitors at the pharmacies or online.  We have sourced all of the products directly from the manufacturers allowing us to keep costs at a minimum and to get a direct link to important product information and insights. As we identify more of these special products, we’ll keep adding them to the platform so you can add them to your armamentarium.

With a promise of little impact on your current workflow and a positive patient experience, we’re excited to present this unique solution to help you grow a healthier practice.

Management Team

  • Michel Badia, CEO / Co-Founder

    Michel Badia, CEO / Co-Founder

    Michel has 30 plus years of pharmaceutical sales, marketing and executive management experience within the fields of aesthetic dermatology and female healthcare.  He realized that the pharmaceutical sales model had not evolved much in all that time. The idea of creating a professionally curated marketplace, unobstructed by unnecessary layers from the likes of wholesalers, payers, pharmacies and e-commerce retailers was the focus.  Michel is responsible for finding and vetting the high quality medical, health and wellness products that make it onto the shiftMD marketplace.

  • Jorge Guevara, CTO / Co-Founder

    Jorge Guevara, CTO / Co-Founder

    Jorge is an entrepreneur and technologist with over 15 years of experience in helping companies of all sizes excel through the quickly changing pace of technology. Among other things, Jorge enjoys taking complex business problems and creating simple, yet usable solutions that can be easily implemented. Jorge Co-founded shiftMD in 2013 with Michel Badia, in an effort to modernize the way healthcare providers learn about and recommend products to their patients.

  • Mireille A Lopez, COO

    Mireille A Lopez, COO

    Mireille has over 15 years of professional finance, operations and management experience with companies like Johnson & Johnson and PriceWaterhouseCoopers in highly demanding environments. She has consistently delivered exceptional results through leadership, teamwork and prudent risk taking. Mireille is responsible for scaling our operational capabilities to maximize customer satisfaction and retention.

Board of Advisors

  • Michael Krychman, MD

    Michael Krychman, MD

    Dr. Krychman is the executive director of the Southern California Center for Sexual Health and Survivorship Medicine and the medical director of sexual medicine at Hoag Hospital in Newport Beach, California. A renowned researcher, author, and lecturer in the field of sexual medicine, Dr. Krychman is known both nationally and internationally for his research and work in the field of female sexual health and cancer survivorship.

  • Dr Hernandez Rey

    Armando Hernandez-Rey, MD

    Armando Hernandez-Rey, MD is a board-certified reproductive endocrinology and infertility specialist.  As one of only two fertility specialists offering robotic surgery in Miami, Dr. Hernandez-Rey is able to offer minimally invasive surgeries with faster recovery times and minimal scarring, often as an alternative to advanced treatments such as IVF. He has performed numerous tubal reanastomosis procedures (tubal ligation reversal), myomectomies (removal of fibroids), and surgery for severe cases of endometriosis for the management of infertility.

    Dr. Hernandez-Rey is an assistant clinical professor at the Herbert Wertheim College of Medicine at Florida International University and serves as an ad-hoc reviewer for the prestigious peer-reviewed journal, Fertility and Sterility. He has also published several articles and chapters in medical literature.

  • Dr Jason James

    Jason James, MD

    Dr. Jason James is a board-certified obstetrician-gynecologist in private practice in Miami, Florida. He is the current Vice President of the Medical Staff and immediate past Chief of Ob/Gyn at Baptist Hospital of Miami. Dr. James did his undergraduate studies at the University of Pennsylvania and attended medical school at the University of Miami. He completed his residency in Ob/Gyn at Long Island Jewish Medical Center.

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