Our Story

Founded with a rebellious
spirit & an ambitious objective

Our founders — a technologist and a pharmaceutical executive — created shiftMD to remove the unnecessary layers that block healthcare providers from getting their patients the products they need.

Given how saturated the wellness market is, it’s important for healthcare providers to cut through the noise to offer the best products for their patients — and for patients to have easy access to them.

No more waiting in lines at the drugstore; no more overwhelming internet searches — shiftMD enables healthcare providers to send products straight from their mobile devices to patients’ doorsteps.

Not only does shiftMD offer competitive pricing on products for patients, but we also make it so that providers can profit just by doing what they do best: getting patients the care they need.

shiftMD is the future of healthcare, and we’re excited to present this unique solution to help you grow a healthier practice.

Meet The shiftMD Team

Michel Badia

Michel L. Badia

CEO & Co-Founder

Michel has 30+ years of pharmaceutical sales, marketing, and executive management experience within the fields of aesthetic dermatology and female healthcare.

Over the decades of advancements in the wellness industry, Michel has realized the pharmaceutical sales model has not evolved much in all that time — until now.

In co-founding shiftMD, Michel’s focus has been on creating a professionally curated marketplace, unobstructed by unnecessary layers from the likes of wholesalers, payers, pharmacies, and e-commerce retailers. Michel is responsible for finding and vetting the high-quality non-prescription healthcare products that are featured on the shiftMD marketplace.

Jorge Guevara

CTO & Co-Founder

An entrepreneur and technologist, Jorge has more than 15 years of experience in helping companies of all sizes excel through the quickly changing pace of technology.

Jorge thrives when taking complex business problems and creating simple and easily implementable solutions. Jorge co-founded shiftMD in 2013 with Michel Badia to modernize the way healthcare providers learn about and recommend products to their patients.

Mireille A Lopez

Mireille A. Lopez


Mireille has more than 15 years of professional finance, operations, and management experience with companies like Johnson & Johnson and PriceWaterhouseCoopers in highly demanding environments.

Mireille has a proven track record plus robust experiences in corporate and entrepreneurial environments. She consistently delivers exceptional results through leadership, teamwork, and prudent risk-taking. At shiftMD, Mireille is responsible for scaling our operational capabilities with a focus on maximizing customer satisfaction.

Meet The shiftMD
Medical Advisory Board

Dr. Susan Kellogg-Spadt


Dr. Susan Kellogg-Spadt is the Director of Female Sexual Medicine at The Center for Pelvic Medicine in Bryn Mawr, Pennsylvania.

In this capacity, Dr. Kellogg performs direct patient care, consultative services as a vulvovaginal and pelvic pain specialist, researcher, educator, sexual dysfunction clinician and therapist. She is a Fellow of the International Society for the Study of Women’s Sexual Health where serves as the Chair of the Fellowship Committee and a member of the Board of Directors buy monthly listeners spotify. She is on the executive Board of the National Vulvodynia Association.
Dr. Kellogg is Professor of OB/GYN at Drexel University College of Medicine; Professor of Human Sexuality at Widener University; and Clinical Associate faculty at the University of Pennsylvania and Thomas Jefferson University in Philadelphia.

Dr Kellogg is a certified sexuality counselor and therapist. She has authored and coauthored over 75 peer reviewed articles and numerous chapters in the field of sexual medicine. She has been a featured columnist in the New York Times and appeared on 20/20, CNN, the Today Show and Discovery Channel.

Michael Krychman, MD

Dr. Krychman is the executive director of the Southern California Center for Sexual Health and Survivorship Medicine and the medical director of sexual medicine at Hoag Hospital in Newport Beach, California.

A renowned researcher, author, and lecturer in the field of sexual medicine, Dr. Krychman is known both nationally and internationally for his research and work in the field of female sexual health and cancer survivorship.

Armando Hernandez-Rey, MD

Armando Hernandez-Rey, MD

Dr. Hernandez-Rey is a board-certified reproductive endocrinology and infertility specialist.

As one of only two fertility specialists offering robotic surgery in Miami, Florida, Dr. Hernandez-Rey is able to offer minimally invasive surgeries with faster recovery times and minimal scarring, often as an alternative to advanced treatments such as IVF. He has performed numerous tubal reanastomosis procedures (tubal ligation reversal), myomectomies (removal of fibroids), and surgeries for severe cases of endometriosis for the management of infertility.

Dr. Hernandez-Rey is an assistant clinical professor at the Herbert Wertheim College of Medicine at Florida International University and serves as an ad-hoc reviewer for the prestigious peer-reviewed journal, Fertility and Sterility. He has also published several articles and chapters in medical literature.

Jason James, MD

Dr. James is a board-certified obstetrician-gynecologist in private practice in Miami, Florida.

He is the current Vice President of the Medical Staff and immediate past Chief of Ob/Gyn at Baptist Hospital of Miami. Dr. James did his undergraduate studies at the University of Pennsylvania and attended medical school at the University of Miami. He completed his residency in Ob/Gyn at Long Island Jewish Medical Center.

Jason James MD